Whittlesey & Conklin
1965 | Wood
Whittlesey & Conklin treated the storefronts at Washington Plaza as a form of public art. Enlarged versions of wares sold by the stores or representing the businesses were applied to the exterior, a mid-twentieth century interpretation of an old signage tradition: toothbrush, pills, eating utensils, straws, pole by former barber shop etc. The New York-based graphic design firm, Chermayeff & Geismar, was responsible for the graphics.
The Lakeside Pharmacy pieces depicted in photos were removed from their original location in July 2018 and will be displayed at another location at Lake Anne Village Center in the near future. The Lakeside Pharmacy icons have been donated to the Reston Historic Trust & Museum and they need your help! With your generous donation, the icons can be cleaned, repaired, and reinstalled in a new permanent exhibit on Lake Anne’s Washington Plaza and remain accessible to the public. Link to gofundme.
Owned by Reston Historic Trust and Museum (as of July 2018)
Photos by Charlotte Geary